Publicity is a great thing.  Its advertising at its best, but for free!  You are letting the press work for you.  The key is to strategically plan it to coenside with something you are currently working on.

We had met with an advertising person for the News and Observer, way back in March.  We were still trying to find the right venue for Your Door and More.  Lisa and I could not decide if that was the right choice but we did meet.  In the end, we decided it was not right for us at that moment.  The advertising person was very interested and said she would pass our brochure on to others.

Out of the blue, I was contacted by the Cary News, which is published by the News and Observer.  They thought it was a great idea and had an interview for an article.  It was a brief blurb but still publicity.  My own Mother called me and said she was shocked to see it in the paper, Oh yee of little faith, Mom.

The point of this is to say…things lead to other things.  Just getting our name out there has lead us to things we did not know were in our future.  So to that great Karma…Thanks!

Brenda Priest and Lisa Drymon

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